SAINSBURY'S BANK

I took part in a two week mentorship sprint introducing the Sainsbury's Bank team in Edinburgh to an agile way of working and educate on UX methodologies and the importance of continuous testing. The focus was to improve credit card acquisition & application journeys.

 

I was involved in the first 2 weeks of the project which was the ideation stage.

 

PROBLEM

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The Sainsbury's Bank team identified that traffic on credit card acquisition & application journeys was decreasing so wanted to improve the overall journey and review content.

 

RESEARCH

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• Competitor analysis

• UserZoom surveys - for customer insight

• Decided on goals and objectives - define the brief

• Design studios - to determine content and hierachy

• User flows - for both journeys

 

SOLUTION

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The project continued into further sprints with other designers where the pages were designed and tested for the flows created.