PRODUCT DETAILS PAGE

UI DESIGNER ROLE​

​

PROBLEM

Conversion and onward journeys from the product details pages were low. 

​

RESEARCH

I highlighted problem areas through heat mapping and task analysis and then started to sketch out solutions.

​

SOLUTION

Updated the layout of the page to ensure a quick and easy checkout, which behaved consistently across all breakpoints. I added in cross sell modules, like ‘Related items’ and ‘Customers also bought’ to help inspire the customer to keep shopping.