GIFT FINDER CONCEPT

PROBLEM

"As a customer, I want help and inspiration on finding the perfect gift for my recipient."

RESEARCH

Completing competitor analysis on 'quizzes', 'gift finders' and 'filtering'. I highlighted the main areas that customers consider when buying a gift.

SOLUTION

To create an ‘easy to use’ gift finder quiz using existing CMS functionality. A simple, step by step dialogue to help filter gift results.

LOW FIDELITY

After the initial roughly sketched ideas, I created low fidelity wireframes outlining the flow and screen content.

I shared this with Product manager and discussed with the developers.

HIGH FIDELITY

After confirmation that we could build the 'gift finder' using existing functionality, I produced high fidelity, final designs and supplied assets to the developers and supported them throughout build.