DYSON PURE COOL LINK

PRODUCT LAUNCH

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Working on the digital creative assets for the launch of the Dyson Pure Cool Link purifier. 

 

I worked on messaging strategy and scamped up imagery concepts before wire framing. The assets I created were for digital channels including: Dyson.com, external retailers, external display, social media campaigns and CRM. I had to ensure that messaging was relevant and consistent to the user.

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All assets were displayed in a campaign kit document which I would then present to commercial teams, followed by supplying asset to the build team. Other teams would feed in to this document (eg. packaging, TV and in-store) to maintain cross-channel consistency.